Scotlands Loch Ness monster: Myth, mystery and marketing

An audio article by Tom Ecott over on The Voice of Russia. Scotland's Loch Ness Monster is a major tourist draw, even though there's no proof 'Nessie' exists. Now, the University of the Highlands and Islands is hosting a Monster Marketing seminar aimed at helping businesses in the region to capitalise on the national legend. VoR's Tim Ecott spoke to Dr Gary Campbell from the university's Management School.
http://cdn.ruvr.ru/download/2014/03/31/15/31_03_14_climate_change_Nima_tx.mp3

From The Voice of Russia, News. Email: letters@ruvr.ru

Voice of Russia - US Edition

via http://voiceofrussia.com/uk/news/2014_05_04/Scotlands-Loch-Ness-monster-Myth-mystery-and-marketing-9025/